Strategy
I’ll use insights to develop a comprehensive campaign strategy that outlines the best approach, tactics, and channels that will set you apart from the crowd and propel your brand to the next level.
Branding
Unleash your brand's true potential with a strong identity. Together, we'll define its unique personality, values, and visual elements and with the expertise of talented designers, I'll create brand guidelines that maintain a consistent and memorable image and voice making you instantly recognizable.
Creative Direction
Get ready to stand out with stunning visuals, captivating messages, and creative assets that perfectly capture your essence and effectively communicate to your audience.
Experiential Marketing & Activations
Looking to create unforgettable experiences that leave a lasting impression? I'll conceptualise exciting opportunities for your audience to directly engage with your product/service or experience your brand’s unique personality.
Joleen is a very curious creative who is passionate about her craft and has a perpetual desire to put her best work forward at all times. Using avid research and clever deductions, she’s able to find communication solutions that are not only creative but more importantly, functional.
I have enjoyed working with Joleen. She is insightful and gets things done! Her marketing insights and talents are good and well grounded. She has benefited from working in Japan and Latin America and so has a good appreciation and insight into culture and its implications across varying settings, a truly cosmopolitan young professional!
Joleen Tomlinson is an exemplary creative grounded by her curiosity and willingness to explore difficult challenges. During my tenure as Creative Director at The LAB, Joleen was a key asset in keeping the creative department flowing efficiently and helping to maintain the quality of work generated by her colleagues. It has been a pleasure to see her now lead her own team. Joleen’s ability to consistently deliver great work on time makes her a copywriter, creative and consultant of choice for me.
Blog Posts
Steady Wins the Race: Why Consistency is Key in Campaign Messaging
New Campaign message? Not so fast… In the world of marketing, there is often a strong
Timing is Everything: Why Strategic Timing Drives Advertising Impact
In today's fast-paced world, where consumers are bombarded with countless advertisements,
How I helped a client be a part of an online event that got 1.25 Billion + Impressions.
One of the most exciting moments of my career is when I saw an opportunity for exposure f