How I helped a client be a part of an online event that got 1.25 Billion + Impressions.
One of the most exciting moments of my career is when I saw an opportunity for exposure for one of my clients and my company( The LAB) was able to convince them to jump on board, resulting in them getting visibility beyond what they could have ever imagined. (Though it didn’t quite
Timing is Everything: Why Strategic Timing Drives Advertising Impact
In today's fast-paced world, where consumers are bombarded with countless advertisements, capturing their attention and influencing their decisions is more challenging than ever. To stand out from the crowd, advertisers must recognize the significance of timing in their campaigns. The
Steady Wins the Race: Why Consistency is Key in Campaign Messaging
New Campaign message? Not so fast… In the world of marketing, there is often a strong temptation to change your messaging frequently in order to keep up with the latest trends or to respond to changes in the market. However, it’s important to use a data-led approach to determine