Joleen Tomlinson https://joleentomlinson.com Branding, Activation Strategy + Creative Activation + Experiental Concepts Sat, 08 Jul 2023 15:20:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7 https://i0.wp.com/joleentomlinson.com/wp-content/uploads/2024/03/cropped-cropped-DALL·E-2024-03-13-12.27.22-Design-a-simple-elegant-text-logo-featuring-the-initials-JT.-The-logo-should-have-a-modern-minimalist-aesthetic-with-clean-lines-and-a-balanced-c.webp?fit=32%2C32&ssl=1 Joleen Tomlinson https://joleentomlinson.com 32 32 214672401 How I helped a client be a part of an online event that got 1.25 Billion + Impressions. https://joleentomlinson.com/design-is-honest/ Thu, 06 Jul 2023 10:07:00 +0000 https://gracey.qodeinteractive.com/?p=843

One of the most exciting moments of my career is when I saw an opportunity for exposure for one of my clients and my company( The LAB) was able to convince them to jump on board, resulting in them getting visibility beyond what they could have ever imagined. (Though it didn’t quite happen the way I wanted it to, it happened, and I’ll leave that right there).

 

Let’s get into it. During covid, I was an avid supporter of a fairly new online concert clash series by two little-known American producers- Timberland and Swizz Beats. Don’t worry only cool people like me know them.

 

One day I saw them announce that an up-and-coming Verzus event would be dancehall: Bounty Killa vs Beenie Man. Immediately my mind started turning and in a couple of minutes, I whipped up some proposal decks for a few of my clients that I thought could capitalise on the growing event. Only one client was ready and willing to seize the opportunity- Digicel. They supported the event with strong connectivity and got impromptu shout-outs from Bounty Killa which went viral. As someone who had watched several of the previous Verzus events, I knew that poor connectivity was an issue during several of the clashes, to the extent that there were several articles highlighting the issues with Nelly vs Ludacris, Teddy Riley vs Baby Face etc.  With Jamaica being a small “third world country”, I thought we should ensure this absolutely NOT happen to us. And it didn’t. And people noticed. Several comments rippled through the chats of later Verzus events every time there was an internet issue – “ they need to get that Jamaican Digicel”.  There were memes and tweets, and Bounty even got a deal out of it. That clash itself had over 1.25 BILLION impressions.

 

 If Digicel wasn’t ready, willing and quick on its feet. They would have missed out on all of that. Check out my blogpost about why Timing is Everything in advertising to read more about the importance of being an agile Brand.

 

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Timing is Everything: Why Strategic Timing Drives Advertising Impact https://joleentomlinson.com/best-virtual-reality/ Thu, 06 Jul 2023 10:03:00 +0000 https://gracey.qodeinteractive.com/?p=840

In today’s fast-paced world, where consumers are bombarded with countless advertisements, capturing their attention and influencing their decisions is more challenging than ever. To stand out from the crowd, advertisers must recognize the significance of timing in their campaigns. The art of reaching the right audience at the right time can make all the difference between a successful ad campaign and a missed opportunity.

 

  • So ask yourself, how quick is your team? 
  • How flexible are your ways of work? 
  • Is there a mountain of red tape that has to be cut through for you to respond to something that is happening in the market here and now?
  • Is your brand equipped to jump through a window of opportunity at a moment’s notice?

 

Here’s why you should be:

 

To Capitalise on Consumer Behavior.

Understanding consumer behaviour is key to any successful advertising strategy. The timing of your advertisements can align with specific consumer needs and behaviours, allowing you to engage with potential customers when they are most receptive. For example, launching a back-to-school campaign just before the new school year or promoting fitness equipment before the holiday season can greatly enhance your chances of attracting interested buyers.

 

To Maximise Reach and Impact.

Timing your advertisements to coincide with significant events, cultural moments, or seasonal trends can help you reach a wider audience and amplify the impact of your message. Consider the Super Bowl, for instance, where brands invest millions of dollars in airing ads during the game. By leveraging the massive viewership and anticipation surrounding the event, advertisers have a unique opportunity to reach a vast audience and create memorable experiences.

 

To Stay Relevant and Top of Mind.

In the fast-paced digital landscape, trends and consumer interests change rapidly. Timely advertising allows you to remain relevant and top of mind among your target audience. By keeping a finger on the pulse of current events and cultural shifts, you can create content that resonates with people’s current experiences and concerns. Being at the forefront of conversations and addressing timely topics can build brand affinity and foster long-term customer loyalty.

 

To Adapt to the Customer Journey.

Effective advertising involves guiding consumers through the customer journey, from awareness to purchase and beyond. Timing plays a pivotal role in this process. By delivering the right message at the right stage of the customer journey, you can nurture prospects, build trust, and increase conversion rates. Tailoring your ads to the specific needs and pain points of consumers at different stages of the buying cycle can significantly improve the overall effectiveness of your advertising campaigns.

 

Competitor Analysis and Industry Trends.

Keeping a watchful eye on your competitors and industry trends is essential in advertising. Understanding their strategies and identifying gaps can give you a competitive edge. By monitoring their timing, you can strategically position your ads to capture the attention of potential customers who might be dissatisfied with competing offerings or seeking alternatives. Additionally, staying abreast of industry trends allows you to anticipate shifts in consumer behaviour and adjust your campaigns accordingly.

 

Budget Optimization.

Timing also plays a role in optimising your advertising budget. By analysing historical data and leveraging advanced analytics, you can identify the most cost-effective times to run your ads. For example, running advertisements during non-peak hours or off-season periods may result in lower costs while still reaching a relevant audience. Strategic budget allocation based on timing insights can help you achieve better returns on investment and optimize your advertising spend. Also, riding the right wave can result in user-generated content and positive PR/earned media that gives you value and reach way outside what your budget would have been able to do on its own.

 

Mini Testimonial: “How I helped my client be a part of an online event that got over 1.25 Billion Impressions” Read my blog post about one of my favourite moments in my career to see a great example of why timing is everything in advertising. 

 

In the realm of advertising, timing holds a critical position. It allows you to connect with consumers when they are most receptive, capitalize on significant events, and adapt to evolving trends. By recognizing the importance of timing in your marketing efforts, you can enhance the effectiveness of your campaigns, maximize reach, and ultimately drive greater success for your brand. Remember, in the ever-changing world of advertising, timing can be the key that unlocks the door to your target audience’s hearts and minds. And if you snooze, you lose, and you don’t want to be that Brand.

 

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Steady Wins the Race: Why Consistency is Key in Campaign Messaging https://joleentomlinson.com/innovative-projects/ Thu, 06 Jul 2023 07:42:00 +0000 https://gracey.qodeinteractive.com/?p=747

New Campaign message? Not so fast…

In the world of marketing, there is often a strong temptation to change your messaging frequently in order to keep up with the latest trends or to respond to changes in the market. However, it’s important to use a data-led approach to determine if switching your messaging is best for you to achieve your goals.

 

A new year, new quarter or new campaign is not reason enough to switch it up. Why? Because your messaging should have already been carefully constructed to express your brand’s identity and customer promise in the language of your target market. That means if there have not been any major changes around what you are trying to achieve your messaging should still be functional, and any decision to change it should be based on research that shows that it isn’t working or being well received by your audience.

A major mistake a lot of local brands make is not giving their messaging time to catch on. As a Jamaican millennial and child of the late 90s I can think of several brand messages from my formative years.

Play along with me, and fill in the blanks:


Supligen _____you up!
Milo, food drink of ________.

Island Dairies is the very ________.

Red Label Wine, turn on the ______.

 

Bonus:
And ofcourse we trust Anchor because we know the cows are fed on _______  ______ grass.

 

The longevity of the messaging of these brands in some cases lasted years, and are etched into the minds of a generation of Jamaicans. What has your brand done that has stood the test of time? Or better yet, what will your brand do?  (Let’s collaborate and find out).

 

To be clear,  you can always change the creative, and the way you bring to life your messaging but the key value propositions, slogans, and branding elements need to have time to permeate the market and create an impact, and if you’re strategic enough and have a sprinkle of luck they may even seep into pop culture. We see this on the international scene over and over again. We know at Burger King we can “have it our way”, customised just the way we like, and that “15 minutes could save you 15% or more” with Geico because these messages have been hammered home year after year. 

 

Here are a few reasons why:

 

Consistent messaging builds brand recognition and trust

When you use the same messaging over time, you help to build recognition of your brand in the minds of your target audience. This familiarity can help to build trust and credibility, which in turn can help to increase conversions and sales. On the other hand, changing your messaging too frequently may confuse your audience and make it more difficult for them to recognise your brand. This can lead to a lack of trust, and may even cause them to switch to a competitor who has a more consistent message.

 

Consistent messaging allows for better testing and optimization

When you keep your messaging consistent, you have a better chance of accurately measuring the impact of your campaigns over time. By comparing the results of campaigns with consistent messaging, you can more accurately identify which tactics and channels are most effective for your brand. If you change your messaging too frequently, it becomes more difficult to determine which changes are responsible for any improvements or declines in performance. This can make it more challenging to optimise your campaigns for maximum impact.

 

Consistent messaging helps to reinforce your brand’s core values and mission

When you use the same messaging over time, you have an opportunity to reinforce your brand’s core values and mission. This helps to build a deeper emotional connection with your audience, which can lead to increased loyalty and advocacy. If you change your messaging too frequently, you may dilute the impact of your brand’s core values. This can make it more difficult to build a loyal following, as your audience may feel uncertain about what your brand stands for.

 

While it’s important to experiment and try new ideas, it’s equally important to maintain consistency in your messaging to build brand recognition, establish trust and credibility, maintain focus on your campaign goals, and create a baseline for testing and research. By striking the right balance between experimentation and consistency, you can create effective campaigns that resonate with your audience and achieve your marketing goals. Follow the research, trust the data, stick to the script and aim for timeless, long-term messaging that will live in the hearts and minds of your customers.

 (That’s if you have the media budget to get it there, but that’s for another post).

 

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Hello world! https://joleentomlinson.com/hello-world/ https://joleentomlinson.com/hello-world/#comments Sat, 25 Jun 2022 01:23:14 +0000 http://box5591/cgi/addon_GT.cgi?s=GT::WP::Install::EIG+%28ctjwwzmy%29+-+10.0.87.63+%5BWordpress%3b+/var/hp/common/lib/Wordpress.pm%3b+543%3b+Hosting::gap_call%5D/?p=1 Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Rebranding all your products for good https://joleentomlinson.com/rebranding-all-your-products-for-good/ https://joleentomlinson.com/rebranding-all-your-products-for-good/#comments Mon, 17 May 2021 10:14:09 +0000 https://gracey.qodeinteractive.com/?p=1041

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

“Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

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theory of design

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Visual design and branding https://joleentomlinson.com/visual-design-and-branding/ https://joleentomlinson.com/visual-design-and-branding/#comments Mon, 17 May 2021 10:01:59 +0000 https://gracey.qodeinteractive.com/?p=1022

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“Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. 

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

theory of design

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Purpose of modern branding https://joleentomlinson.com/purpose-of-modern-branding/ https://joleentomlinson.com/purpose-of-modern-branding/#comments Mon, 17 May 2021 09:39:24 +0000 https://gracey.qodeinteractive.com/?p=988

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“Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. 

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theory of design

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Pattern styles https://joleentomlinson.com/pattern-styles/ https://joleentomlinson.com/pattern-styles/#comments Mon, 17 May 2021 09:15:34 +0000 https://gracey.qodeinteractive.com/?p=973

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“Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. 

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

theory of design

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Engaging purposeful and creative https://joleentomlinson.com/engaging-purposeful-and-creative/ https://joleentomlinson.com/engaging-purposeful-and-creative/#comments Mon, 17 May 2021 08:33:56 +0000 https://gracey.qodeinteractive.com/?p=925

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

“Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. 

transcripts by YOUR MIND

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

theory of design

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

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New online design catalog https://joleentomlinson.com/new-online-design-catalog/ https://joleentomlinson.com/new-online-design-catalog/#comments Mon, 17 May 2021 08:25:27 +0000 https://gracey.qodeinteractive.com/?p=945

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

“Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. 

transcripts by YOUR MIND

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

theory of design

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur adipisci velit, sed quia non numquam eius modi tempora.

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