https://joleentomlinson.com Branding, Activation Strategy + Creative Activation + Experiental Concepts Wed, 13 Sep 2023 01:32:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://i0.wp.com/joleentomlinson.com/wp-content/uploads/2024/03/cropped-cropped-DALL·E-2024-03-13-12.27.22-Design-a-simple-elegant-text-logo-featuring-the-initials-JT.-The-logo-should-have-a-modern-minimalist-aesthetic-with-clean-lines-and-a-balanced-c.webp?fit=32%2C32&ssl=1 https://joleentomlinson.com 32 32 214672401 https://joleentomlinson.com/portfolio-item/ncb-mortgage/ https://joleentomlinson.com/portfolio-item/ncb-mortgage/#respond Thu, 06 Jul 2023 00:00:37 +0000 https://joleentomlinson.com/?post_type=portfolio-item&p=8470 The situation

Before I get into this I want to say that through a lot of hard work we created a strong positioning and strong visual identity for NCB mortgage. So much so that the client has been satisfied with refreshing/ creating different iterations of the campaign over the last 3 years. Each time we approach the campaign we add a new element to further build on the strategy of being a one-stop mortgage shop for our customers. This time NCB requested that we create a series of educational videos, that would break down the different stages of getting a mortgage.

The solution

I decided to take a very serious topic and make it more palatable. Why can’t educational videos be quirky and entertaining too? We created a series of 1-minute videos that featured influencer Terri Karrelle in different areas around the house, participating in activities that in their own subtle way had parallels to the topics at hand. Each video ending with a witty call to action directing person to the mortgage landing page.

]]> https://joleentomlinson.com/portfolio-item/ncb-mortgage/feed/ 0 8470 https://joleentomlinson.com/portfolio-item/ncb-sme-fund/ https://joleentomlinson.com/portfolio-item/ncb-sme-fund/#respond Sat, 23 Jul 2022 21:21:43 +0000 https://joleentomlinson.com/?post_type=portfolio-item&p=8272 The situation

NCB in collaboration with USAID and the Development Bank of Jamaica created an instrument through which SMEs with little to no collateral could access funding to grow their businesses. How do we simplify the message and connect with SMEs?

The solution

I crafted a concise and impactful message, leveraging the context of the pandemic to create a sense of urgency. The angle was not just about growing your business but now also about safeguarding it for the future. The TVC showcased authenticity, featuring a direct message from the CEO. He highlighted the initiative as an integral part of the bank’s commitment to supporting Jamaican entrepreneurs. The TVC concluded with a compelling closing line, resonating with viewers: “Life may have been interrupted, but your business plans don’t have to be.” This push was also supported by a robust direct marketing campaign, as well as OOH signage, radio, pamphlets/flyers, press and heavy PR.

 

]]> https://joleentomlinson.com/portfolio-item/ncb-sme-fund/feed/ 0 8272