The Situation

NCB has been a long-time sponsor and huge supporter of Elaine Thompson Herah. At the time she had just become the fastest woman in the world, and they wanted to ride the momentum by creating a Fast Cash Campaign, however, they did not have any up-to-date images/videos that they could use.

The Solution

I proposed not only positioning her for the Fast Cash Campaign but encouraged them to create a full image bank for both their Ambassadors. This image bank would allow them to reduce their dependence on stock images, making them stand out more in the market as well as build audience engagement – cause who doesn’t love Elaine and Julian! They would also have the opportunity to align each ambassador closely with products that match their lifestyle, as well as have content for general Brand messaging. It was a success, and they use the content to this day.