The Situation

Lynk was launching a new feature: remittance. They needed to make a splash in the market while simultaneously overcoming the challenges they had educating people about how a digital wallet works.

The Solution

Keep it simple. Lead with the service (money from abroad) and the main benefit ( inna blynk- straight to your phone). Jamaica is already familiar with remittance so it was easy to focus on the pain points around this (standing in line, wanting the best exchange rates, being at mercy to the opening hours of the cambio) and to position the product as a solution. Our TVC followed 3 different characters who accessed their money and improved their lives instantly with the help of Lynk. As of writing this, it has over 4.5 million views and counting – that’s more than the entire population of Jamaica!