The situation

Before I get into this I want to say that through a lot of hard work we created a strong positioning and strong visual identity for NCB mortgage. So much so that the client has been satisfied with refreshing/ creating different iterations of the campaign over the last 3 years. Each time we approach the campaign we add a new element to further build on the strategy of being a one-stop mortgage shop for our customers. This time NCB requested that we create a series of educational videos, that would break down the different stages of getting a mortgage.

The solution

I decided to take a very serious topic and make it more palatable. Why can’t educational videos be quirky and entertaining too? We created a series of 1-minute videos that featured influencer Terri Karrelle in different areas around the house, participating in activities that in their own subtle way had parallels to the topics at hand. Each video ending with a witty call to action directing person to the mortgage landing page.