The Situation

Our competitors already had strong billboard campaigns strategically placed in and around the national airports.  How could we cut through the noise and create an impactful OOH campaign that connects?

The Solution

Do it bigger and better. We used insights gained from a competitive analysis of what already existed in the space to create a disruptive die-cut superboard as well as die-cut vertical billboards. We used simple powerful copy to connect with travel junkies by asking the question always on their minds “ where next?”, while positioning the NCB Mastercard Platinum Travel/NCB Miles as the ultimate tool to help travellers cross every place off their wishlist.